So, let's examine in more detail how to attract members to a just -created social media group.

First of all, you have to appeal to those visitors who drop in to your website or, alternatively, use your service. To do this, of course, you need to invite them. This can be done not only by announcing the creation of a group on your site's main page, but also through private correspondence, mailing, and other invitational events.

It's no secret that in order to make your group engaging, you should devise a social media marketing plan for its development. The group must be of interest to users and contain high-quality content. It's needed, because motivating participants to make transitions to the main page of your site largely depends on the latter, which, in turn, is the ultimate goal of social media marketing. Don't ignore it, as it's a pivotal moment. Notwithstanding, many online business owners wanting to promote their products in social networks, usually forget about it. Many groups created by firms are not popular for the very reason: they are entirely filled with uninteresting information, institutionalized, which can be easily found on the main websites of these companies. Social network activity requires informal topics that can attract people's attention and can be discussed for a while, during which it could motivate them to make transitions, share information, etc.

Another option on engaging users from your social group is the integration of your site into a social network or on the contrary. As for buttons such as 'Like' and 'Subscribe' ones, they must necessarily be present on your site. There are many other methods of site socialization, and all together, they are called SMO (Social Media Optimization). But this type of marketing will become another topic to discuss.

In general, a newly created group regularly needs PR, in order to increase its contingent. Of course, if you have managed to attract a considerable number of users who behave actively, thereby participating in the dissemination of your content, the group will grow by itself, but don't lose sight of it.

A well-functioning social group consists of posts containing interesting descriptions of the novelties of your goods (as an option - niche business news), and, of course, the ability to make a purchase in the form of targeted links to landing pages of your website.

Now about the difficulties faced by almost all companies promoting themselves by SMM methods.

Firstly, the main problem is the search for exceptional content. The presence of a person who would make this content is another related problem. Large firms contain full-time employees, the work of which is the promotion of brand pages through social networks, whereas small businesses can rely exclusively on their own strength, imagination and, of course, conjuncture.

The second problem is competition. You should really work hard in order to be competitive, as social media has almost no non-competitive niches, therefore, promoting your group usually takes some time.

The third problem is inadequate and often total hostility of some social network users. In fact, here is everything like in real life - you approach a crowd and want to say them something to them after which, they throw stones towardst you. Learning how to live with this situation is a necessary condition that should be carefully approached by, especially on the Internet. By the way, if you have made any mistakes, the best option is to admit it, as by doing so, you can attract a considerable number of people to your side. That is the whole secret of SMM (Social Media Marketing) by mere words.