A questionnaire/ survey technique will be employed in this research study to obtain the most appropriate information for identifying the main criteria of the successful approach of online marketing over social media and its current state in Jordan. An online questionnaire and printed traditional questionnaire will be used as a method for obtaining data from social media users. Our survey will focus on Facebook users because in all the previous studies, it was clear that Facebook has the largest number of users around the world who are from different ages, experiences and backgrounds. After collecting data, it will be analyzed and tested using SPSS software and many statistical tests to validate the previously discussed hypothesis.